Comics creators discuss strategies for creating comics that stand out, digging into what separates good ideas from great projects and why so many comics fall short despite solid art or writing. Marcus McNeal (editor-in-chief, Odyssey Comics), Rob Pilkington (writer, Slight Return), April Connors (creator, Everybody's Happy Nowadays as Prof. Raco), Arthur N. Ebuen (writer, California, Inc.; animator The Simpsons), and Amy Linsamouth (writer, Jackie and the Magical Guys; Byte Me) share insights on shaping pitches with clarity and intent, assembling and leading creative teams, navigating editorial without losing your voice, and making choices that give a project a distinct identity.