Being a content creator involves building a personal brand, whether developed with intention or through the work shared with audiences. There are verbal, nonverbal, visual, auditory, and other factors that identify "you" as "you" to fans. But what happens when a personal brand is not serving those goals as well as it could, or when a rebrand would better support a current content direction? Host Jimmy Arias and panelists Hawkilles (streamer and content creator), MagicalBlackGirlAlia (cosplayer and content creator), Colin K. Bass (marketing director and content creator), Mitch Narito (actor and comedian, The Good Place), and Ana Voltage (podcast host and content creator) discuss the steps of tweaking or rebuilding a content creator brand, the reassessment process for understanding a rebrand, and strategies to better represent a brand to potential opportunities.
Sunday March 29, 2026 4:00pm - 5:00pm PDT Room 300E
